Globalisation Of Marketing Design and Innovation Dissertation

Globalisation Of Marketing Design and Innovation - Dissertation Example According to Doyle, innovation, as a marketing strategy, has several times proved to be the key factor to reward success to many businesses. It is also considered to be the path of attaining higher growth in terms of sales, market shares, and others. However, innovation can be referred to as the development of a newly designed product, marketing channels, and marketing concepts. Thus, innovation in marketing can be stated as one of the crucial elements to achieve an efficient competitive advantage and growth. This statement can be well-observed in the case of television industry where analysts claim to witness an extraordinary chain of innovations which brought about changes in shape, color, size and other features of the genre. For instance, Lachenbruch stated that in its performance from 1953 to 1956 the television industry reached its maturity similar to radio and phonograph industries. It was the period when almost every household in America had a television set in their living r oom and thus sales of television begun to fall. By that period, a new version of television was introduced to the market, i.e. color TVs. This innovation again took the industry to its growth.   These kinds of evidence can be witnessed in almost every stage of the industry, especially in terms of style and technology. This shall be evidently identified in the further discussion.  The introduction of television can be identified in the early 1920s when television was presented in two broad paths.