Listicle - Definition and Examples of Listicles

Listicle is an informal term for an article made up of a series of facts, tips, quotations, or examples organized around a particular theme. Listicles, which may be numbered or bulleted, are particularly common in blogs and other online articles. Listicle is a blend (or portmanteau) of the words list and article. Examples and Observations on Listicles Something had happened to my brain during my long tenure at womens magazines. I wasnt sure if it was because my mind moved a million clicks faster than my mouth could keep up, or if I had edited one ​listicle, charticle, gridicle and relationship quiz too many. But I had developed a bizarre inability to speak before higher-ups without stuttering, which the creative director eulogized in a drawing of me with a stream of Er, ah, duh, durs coming out of my mouth.(Jessie Knadler, Rurally Screwed: My Life Off the Grid With the Cowboy I Love. Berkley Books, 2012)[H]is digressive narrative--which sometimes makes use of self-amused listicles--seems suspiciously influenced by styles that are popular on the digital platforms he inveighs against.(Review in The New Yorker [January 21, 2013] of The Missing Link by Philip Hensher)When Beyoncà ©s publicist emailed Buzzfeed earlier this week to ask that they kindly remove some unflattering photos of her client that were included in a listicl e of The 33 Fiercest Moments From Beyoncà ©s Halftime Show, little did she know that the Internet doesnt quite work that way.In fact, thats the exact opposite of the way in which the Internet works.Now, thanks to an unforgiving Internet phenomenon known as the Streisand Effect, those photos are not only everywhere--theyve become a full-fledged meme.(Neetzan Zimmerman, Beyoncà ©Ã¢â‚¬â„¢s Publicist Asks Internet to Remove Unflattering Beyoncà © Photos; Internet Turns Unflattering Beyoncà © Photos Into a Meme. Gawker, February 7, 2013) Writing for Readers With Short Attention Spans Editors at many newspapers and magazines welcome list articles because these features can be expanded or reduced as space allows. More important, list articles make great cover lines that motivate readers to buy magazines. When we put lists on the cover, our newsstand sales go up, said Mens Health editor David Zinczenko in a televised interview about the power of lists. In his blog, Zinczenko offers lists that inform readers on timely topics: the six worst foods to eat at the movies, the eight ultimate flat-belly summer foods and the six things your dad wants for fathers day. Lists are perfect for guys with short attention spans, jokes Zinczenko....List articles usually follow a two-part formula. First, you need an introductory paragraph that sets up the article by explaining the purpose of the list. Since these articles are straightforward, the introduction should be brief and to the point. Second the list is presented in either a bulleted or a numbered format. . . .Although list ar ticles seem simple to write, most of them require research.(David E. Sumner and Holly G. Miller, Feature and Magazine Writing: Action, Angle and Anecdotes, 2nd ed. Blackwell, 2009) The Appeal of the Listicle The list--or, more specifically, the listicle--extends a promise of the definitive while necessarily revealing that no such promise could ever be fulfilled. It arises out of a desire to impose order on a life, a culture, a society, a difficult matter, a vast and teeming panorama of cat adorability and nineties nostalgia. . . .The rise of the listicle obviously connects with the Internet’s much-discussed effect on our ability (or desire) to sit still and concentrate on one thing for longer than ninety seconds. Contemporary media culture prioritizes the smart take, the sound bite, the takeaway--and the list is the takeaway in its most convenient form. But even when the list, or the listicle, has nothing really to do with useful information, it still exerts an occult force on our attention—or on my attention, at any rate. (34 Things That Will Make ’90s Girls Feel Old. 19 Facts Only a Greek in the U.K. Can Understand. 21 Kinds of Offal, Ranked By How Gross They Look. ) Like many of you, I am more inclined to click on links to articles that don’t reflect my interests if they happen to be in the form of countdowns. And I suspect my sheep-like behavior has something to do with the passive construction of that last sentence. The list is an oddly submissive reading experience. You are, initially, sucked in by the promise of a neatly quantified serving of information or diversion. . . . Once you’ve begun reading, a strange magnetism of the pointless asserts itself.(Marc OConnell, 10 Paragraphs About Lists You Need in Your Life Right Now. The New Yorker, August 29, 2013)Despite the growing derision of listicles . . ., numbered lists--a venerable media format--have become one of the most ubiquitous ways to package content on the Web. Why do we find them so appealing?The article-as-numbered-list has several features that make it inherently captivating: the headline catches our eye in a stream of content; it positions its subject within a pr eà «xisting category and classification system, like talented animals; it spatially organizes the information; and it promises a story that’s finite, whose length has been quantified upfront. Together, these create an easy reading experience, in which the mental heavy lifting of conceptualization, categorization, and analysis is completed well in advance of actual consumption--a bit like sipping green juice instead of munching on a bundle of kale. And there’s little that our brains crave more than effortlessly acquired data. . . .But the list’s deepest appeal, and the source of its staying power, goes beyond the fact that it feels good. . . . Within the context of a Web page or Facebook stream, with their many choices, a list is the easy pick, in part because it promises a definite ending: we think we know what we’re in for, and the certainty is both alluring and reassuring. The more we know about something--including precisely how much time it will cons ume--the greater the chance we will commit to it.(Maria Konnikova, A List of Reasons Why Our Brains Love Lists. The New Yorker, December 2, 2013)

Compare and Contrast the Domestic Policies of Hitler and...

Fundamentally, both Benito Mussolini and Adolf Hitler had the same burning desire to each make their nation a respected and economically impregnable Great Power. Mussolini wanted to return Italy to its glory days of the ancient Roman Empire, a domestic policy amongst others which was used as propaganda and to ultimately consolidate his power. A strong economy and a united state were vital for both countries in case of the outbreak of yet another catastrophic war. Everything in the state, nothing outside the state, nothing against the state, stated Mussolini in need of desperate backup at home. Post WWI left both Germany and Italy with grave problems economically, which further repelled into social problems such as high unemployment and†¦show more content†¦Both dictators controlled imports, making it so that national goods were bought by the people instead of foreign ones. Overall, Mussolinis policies failed to make any significant changes and managed to do more bad than goo d to the economy, and as a result of the worsening situation in 1936 the Italian government was forced to devalue the lira. Hitlers economic policies succeeded in stimulating demand and raising the national income. This claim is supported by the GNP figures between 1933-36, which rose by 40%. In terms of women, both Mussolini and Hitler had similar policies. Firstly, contraception was banned in both countries. Mussolini tried to succeed in winning the Battle for Births on the home front using various methods. Young Italian men and women were encouraged to conceive marriage quickly and to procreate as many children as possible, similarly in Germany. ‘Il Duce believed that a countrys economic strength was directly linked to the size of its population. Furthermore, he wished to create a huge army in order to successfully carry out his plans of conquering areas such as Northern Africa, the Balkans and parts of Europe. In terms of males, Germany also had a shortage at the time due to the millions killed during WWI, so this was also something which concernedShow MoreRelatedHistory HL Paper 3 Europe6131 Words   |  25 Pagesto 16 marks] for structured analysis of the monarchy as cause and victim. [17+ marks] for balance, perception and perhaps different interpretations. –4– 2. M08/3/HISTX/HP3/ENG/TZ0/EU/M+ Assess the domestic policies of Napoleon I between 1799 and 1814. This question covers the domestic policies of Napoleon from First Consul to his defeat and exile in 1814, as many of his reforms were instituted before he became emperor. The main areas to assess are his legal codes, the Concordat with the ChurchRead MoreIb History Rise of the Single State Parties6245 Words   |  25 PagesTOMORROW (during exam): USE A BLACK OR BLUE PEN. NO PENCILS, NO WHITEOUT. BRING YOUR SESSION NUMBER AND ALL THAT INFO PUT THINGS IN CHRONOLOGICAL ORDER (\__/) IB HISTORY STUDY GUIDE (.___.);; Hitler = Right Mao = Left Paper 1 - Peacemaking THE BIBLE! Questions Question 1 - Importance and Message tips 1A= 5 min (3 marks) -try to put 4 points just in case one of ideas is wrong quote the source or paraphrase the source in answer *make sure answer is focused and succinct *don’t spend too much time onRead MoreAmerican Revolution and Study Guide Essay example5377 Words   |  22 PagesIndians. What specific developments illustrate that the English living in the plantation colonies tried to apply these lessons? (25 pts) 2. Compare and contrast the ways in which tobacco and sugar affected the social and economic development of colonial America (10pts) Chapter 3 Study Guide â€Å"Settling the Northern Colonies† 1. Compare and contrast the motives of the their founders, religious and social orientation, economic pursuits, and political developments of TWO of the early colonialRead MorePaper Exam 2 History Ib9416 Words   |  38 Pagesindicate that the question is understood but not all implications considered. Knowledge is largely accurate. Critical commentary may be present. Events are generally placed in context and understanding of historical processes, such as comparison and contrast are present. There may be awareness of different approaches and interpretations but they are not based on relevant historical knowledge. There is a clear attempt at a structured approach. 13–15: Answers are clearly focused on the demands of the questionRead MoreGeorge Orwell23689 Words   |  95 PagesIn certain circumstances it can break down, at certain levels of civilization it does not exist, but as a positive force there is nothing to set beside it. Christianity and international Socialism are as weak as straw in comparison with it. Hitler and Mussolini rose to power in their own countries very largely because they could grasp this fact and their opp onents could not. Also, one must admit that the divisions between nation and nation are founded on real differences of outlook. Till recentlyRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagescolonies after 1870 as a predictable culmination of the long nineteenth century, which was ushered in by the industrial and political revolutions of the late 1700s. But at the same time, without serious attention to the processes and misguided policies that led to decades of agrarian and industrial depression from the late 1860s to the 1890s, as well as the social tensions and political rivalries that generated and were in turn fed by imperialist expansionism, one cannot begin to comprehend the

Jimi Hendrix Are You Experienced Essay Example For Students

Jimi Hendrix Are You Experienced Essay Are You Experienced? The Jimi Hendrix Experience released its first album in early 1967. Popular music had been leaning towards psychedelics for a couple years already and Are You Experienced? came out at about the same time as the Beatles Sergeant Peppers Lonely Hearts Club Band. Are You Experienced? far exceeded the Beatles triumph in complexity, capturing the essence of the late 1960s culture. Naturally the newer band did not share the immediate success of the Beatles. But its staying power has been testified to by several generations. The British version of Are You Experienced? contained a few subtle differences. Most prominent were the absence of Purple Haze and the addition of Hendrix standard Red House. Purple Haze caught fire in America after the Monterey Pop Festival and became Jimis signature song. Although it was said to have endless verses, Jimi generally sang only the shortened version from the album with a few ad lib changes. The single was sent to radio stations with a note: This song was intentionally distorted. Do not adjust. Are You Experienced?, as with most of the Experiences music, sounds heavy no matter how many times you listen to it. In actuality, the stony Purple Haze is about as close as they ever come to hard rock. The next song, Manic Depression comes in strong with the opening chords and then reveals Mitch Mitchells trademark rolling drums. It also contains another of Jimis solos worth listening to by any new or Experienced fan. Chas Chandler chose the quietest song on the album to give the world its first taste of The Jimi Hendrix Experience. Its first single was Hey Joe, a song written by turn-of-the-century bluesman Billy Roberts. The first bars of Hey Joe leave no doubt that it is being handled by a master. It quickly climbed the British pop charts, topping out at number 2 behind Lucy in the Sky with Diamonds. No other song written or performed by Jimi Hendrix had as much success as this one. When there are other people around, it makes you feel alive. But when you sit alone and listen to the music, every chord catches in your throat. Love or Confusion has happened upon me more than once when I was suddenly realizing the dispair of yet another relationship. If the answer to his question is not obvious during the song itself, Jimi answers it for you with his very last whisper. Love or Confusion is a wicked twister of emotion. It shakes you up and when you lose your sense of direction, it drops out from under you, leaving you to fall mercilessly to the depths of reality. Thats when May This Be Love enters to let you down easily. Mitch turns on the soft roll. Jimi sings sweetly about his waterfall. The pace picks up, getting hectic for a moment when Jimi recalls the other people in this world, with their plans. But they can do whatever it is that they do. Jimi doesnt  care, and neither do I, as long as I have my waterfall. I Dont Live Today goes through a couple of lead-in verses, but it wastes little time getting to one of the most psychedelic minutes in rock. At the apex, Jimi cries, Ah, There aint no life nowhere! When you hear it the statement is oddly comforting. The song leads out with Jimi pleading repeatedly to you: Get Experienced. If a thousand bands havent covered The Wind Cries Mary, it is out of reverence. Short and simple okay, Im not a musician, this song is like a dream. The colorful descriptions the traffic lights turn blue tomorrow. are a hint of what is to become Axis: Bold as Love the Experiences second album. .u7770bc9473d108b389e53c818e7d835c , .u7770bc9473d108b389e53c818e7d835c .postImageUrl , .u7770bc9473d108b389e53c818e7d835c .centered-text-area { min-height: 80px; position: relative; } .u7770bc9473d108b389e53c818e7d835c , .u7770bc9473d108b389e53c818e7d835c:hover , .u7770bc9473d108b389e53c818e7d835c:visited , .u7770bc9473d108b389e53c818e7d835c:active { border:0!important; } .u7770bc9473d108b389e53c818e7d835c .clearfix:after { content: ""; display: table; clear: both; } .u7770bc9473d108b389e53c818e7d835c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7770bc9473d108b389e53c818e7d835c:active , .u7770bc9473d108b389e53c818e7d835c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7770bc9473d108b389e53c818e7d835c .centered-text-area { width: 100%; position: relative ; } .u7770bc9473d108b389e53c818e7d835c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7770bc9473d108b389e53c818e7d835c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7770bc9473d108b389e53c818e7d835c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7770bc9473d108b389e53c818e7d835c:hover .ctaButton { background-color: #34495E!important; } .u7770bc9473d108b389e53c818e7d835c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7770bc9473d108b389e53c818e7d835c .u7770bc9473d108b389e53c818e7d835c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7770bc9473d108b389e53c818e7d835c:after { content: ""; display: block; clear: both; } READ: Analysis of music in the film Grease EssayFire was one of Jimis favorite tunes to play live. Fast paced and funky, it leaves no guessing about Jimis desires. The lyrics petrified a million middle class mothers, as it turned on their daughters. A little advice: move over, Rover. Third Stone From the Sun stands alone in rock history as the only instrumental with words. It tells the story of an alien race which comes down to check out the planet Earth Mercury Venus Earth, get it?. It sees humans for what they are and comes to a natural conclusion. Obviously a case of supreme intelligence. Anyone who is trying to master guitar effects should start and end here. Youre so foxy, you probably think this song is about you, dont you? Youre not being paranoid. You are just a Foxey Lady. And you make me feel like saying Foxey. The album closes with the title song. Once again, Jimi wants to know, Are You Experienced? If your answer is no, youve been listening to the Hendrix singles. Buy this album and a pair of headphones. It wont be long now.

Are The Ethics of Business a Concern for The Auditing Function

Question: Are the ethics of business a concern for the auditing function?Discuss the ethical requirements relating to the audit of a financial report as detailedwithin the current set of auditing standards.Define Audit quality and detail steps on how increasing audit quality can address the audit expectation gap.Management has responsibility for prep ing the financial statements albeit part of the auditors role is to ensure that they comply with generally acceptable accounting principles (GAAP). In light of the following pictures discuss GAAP and how these principles can and are audited. Answer: Role of ethics in the function of audit The auditors and the professional accountants have to follow the sound code of ethics that have been established internationally by the International Ethics Standards Board for Accountants or IESBA. The conceptual framework of an audit is set on the following: Integrity Objectivity Professional competence Due care Confidentiality Professional behaviour The code of ethics illustrates as to what is expected in the profession form the professionals. The existence of awareness sis just not enough. The audit firms and the setter of the standards are engaged continuously so as to expand the knowledge base of the professional staff.Accounting and auditing are the 2 most complex and technical processes. When compared with ethics, it is considered to be the simplest form. The main point in ethics is knowing what is required to be done and knowing how to needs to be done. For ethics to be persistent, there must be an existence of the following traits: Truthfulness Honesty Care Loyalty Integrity There is a need to attract decent people into the professional so the following of the ethics could be made sure of.The Accountants come across the times when face the conflicts of upholding the values that are central to their profession and demands that exits in this world. There are some competing demands that speaks of the profession in contrast to having a simple job or performing a function. The professional are expected to exercise their judgement and experience that they have gathered during their tenure to perform their roles so that when the ways and the road gets challenging, they do not resort to the ways that could lose their judgement and the faith of the public. This will only bring disrepute to the profession. Objectivity Professional competence Due care Confidentiality Professional behaviour Integrity So that the faith in the profession is not lost. There are times when an auditor may be put under the pressure and face the difficult situations. These challenges may go on to revolve around the ethics, commercial pressures and the burden of regulation. Code of ethics in auditing The code of ethics is applicable on both the entities as well as on the individuals that perform the function of auditing.In order to ensure that the requirements of the ethical standards are followed, there is an independent standard setting body that serves the public by setting the robust and internationally appropriate standards of the ethics and includes the independence of the auditor for the professional accountants worldwide. This is also known by the name of the Ethics board, The International Ethics Standards Board for Accountants. The code of ethics revolve around the following principles: Integrity: this means that the auditors must ensure a degree of trust and provide basis for their reliance on their judgement. The auditors are expected to be straight forward, honest and fair in all their professional commitments. Any person who acts with honesty and truthfulness and his actions are not influenced by anyone or by any act of the others, are described as having an integrity. Objectivity: this means that the auditors are required to exercise their highest level of degree, professional objectivity while gathering, communicating the desired information about the activity or the processes that are being examined. The auditors are required to make a balanced assessment of all the relevant circumstances that are not influenced by their own interests or other while framing their judgements. Objectivity means as to not allowing the bias, conflict of interest and not coming under the undue influence of the others. The main idea behind this is the fact that when a person is influenced by the others, then he may end up in making wrong judgements. Confidentiality: the auditors have to respect the value and must make sure that no piece of information is disclosed that they have gathered during their period of employment. They must adhere to this but an exception to this is when they are required to divulge the details in order to comply with the legal obligation. This means that no information must be disclosed unless and until it is either permitted by the entity, required by law or is permitted or is required by the professional right. Competency: they are required to apply their knowledge, skills and experience while dealing with their assignment. Adequate professional competence and due care must be exercised so that the high level of expertise could be offered to the client. And to make sure that the entity receives the services of the competent professional services that are in line and in conformity with the latest developments in the practice and the legislations and techniques. They must act due diligently and work in accordance with the technical aspects and the professional standards. As per the Auditing standard 102, Compliance with Ethical Requirements when Performing Audits, Reviews and Other Assurance Engagements too, the following are the fundamental principles of the professional ethics and the whole idea of professional ethics revolve around the same: Objectivity Professional competence Due care Confidentiality Professional behaviour Integrity The auditor independence is defined as the following of the integrity and an objective approach in the process of audit. Definition of audit quality The quality of an audit is defined as the meeting of the expectation of the investors of producing an independent and reliable audits and communicate robust communications on: Financial statements and this includes the related disclosures Assurances about the internal controls Warnings on the going concerns. The expectation gap is defined as the difference that exists between the levels of the performance that is expected as has been visioned by the independent accountant and by the users of the financial statements.The expectation is said to have the following components:Reasonableness gap: this is the gap between to what the society expects the auditors to achieve and what the auditors reasonably expect the auditors to accomplishPerformance gap: this is the gap that exists between what the society reasonably expects the auditors to accomplish and what the auditors perceive to achieve. An audit committee will go on play a very important role when helping the management so as to align the management and the board when it comes to mitigating the risks that are really important.This role has also gained momentum because some of the stakeholders of the company have elevated the expectations of the board so as to reduce or eliminate the risks that are most critical, fraud.The establishment of the audit committee is very important and will come into play when the management will fail to respond to the recommendations of the audit. The following are the main reasons behind the failure of the auditor to identify the red flags: Over reliance of the auditor on the representations made by the client Lack of awareness and recognition on the conditions that are observable that indicates the fraud Lack of experience Existence of the personal relationships with the clients Lack of the desire to know The failure to brainstorm the potential fraud schemes and the scenarios. The gap is expectation is usually driven by the variables such as the ability of the auditor to detect fraud and the ability of the efforts made by the auditor to detect frauds. An auditor does have the required skills and the experience that could help him in the detection of the fraud but he prefers to undertake the shortcuts in order to detect the fraud.Or in other cases, the auditor may have an access to the variety of the techniques that could help him in the uncovering of the red flags but he is unable to do so since he may lack the relevant experience.In such cases, the following are the ways that could help him in covering the expectation gap: Training and awareness Brainstorming Interviewing skills Discussing the various points with the management Meaning of GAAP and audit practices that could be followed in order to ensure the truthfulness of the management GAAP is the set of the broad and the specific guidelines that the companies must follow when the information has to be measured and reported in the financial statements and the related notes.It is the duty of the management to prepare the financial statements and it is the duty of the auditor to assess that the management has prepared the financial statements with the utmost reliability.SOX requires that the management must give in writing that they have prepared the financial statements.The following are few of the areas that could be examined: Existence of the accounts and the information: this could include the information like as to what is included in the accounts and whether inventory exists in all the locations where the amounts have been indicated. Whether the data is complete: it must be ascertained whether all the transactions have been recorded during the year. For example, whether all the legal expense that have been incurred have been duly recorded in the financial statements or has the firm forgotten to take the same into account. Value that the company owns: what is the value of the assets and the liabilities that the company owns and owes to the outsiders? In order to illustrate this, the value of the real estate, buildings, loans that the company owns and owes to the outsiders. The rights and the obligations of the company: the rights and the obligations of the company. This could include the title, the obligations that are owed to the outsiders at any given point of time. There are sometimes legal rights such as the rights of the leased assets that are required to be capitalised in the books of accounts of the lessee. This takes place even when the legal tile remains with the lessor. Disclosure of the information: the balances in the books of accounts must not only be adequately measured but must be described and disclosed. For example, the trade receivables, the advances that are given to the employees, the loans that are given to them and the loans that are extended to the related parties. But the presentation of the individual characteristics of the transactions on the business are very different.The audit procedures that are usually followed by the management involve the testing of the system, the testing of the transactions, the reviewing of the confirmation, the observing of the physical inventory, making the inquiries as and when the questions arises. The audit report hen produced will indicate as to whether the financial statements have been prepared in accordance with the GAAP and whether they represent the true and a fair financial position of the company or not. In order to indicate the fairness of the financial statements, the auditors may include the qualified or a modified opinion that would state the aspects of the report when they are different from the requirements of GAAP. References Comlaw.gov.au, (2015). ASA 102 - Compliance with Ethical Requirements when Performing Audits, Reviews and Other Assurance Engagements - October 2009. Highered.mheducation.com, (2015). The Development of Financial Accounting and Reporting Standards. Icaew.com, (2015). Auditor independence | Ethics | Technical | ICAEW. Ifac.org, (2015). IESBA | International Ethics Standards Board for Accountants Ifac.org, (2015). Roles and Importance of Professional Accountants in Business Nysscpa.org, (2015). Reducing the Expectation Gap. Oag-bvg.gc.ca, (2012). 1031 Ethical Requirements Relating to an Assurance Engagement. Oapen.org, (2015). Professional ethics. pcaobus.org, (2015). DISCUSSION AUDIT QUALITY INDICATORS. Researchgate.net, (2015). Research Gate. www.pli.edu, (2015). GAAP. www.professionsforgood.com, (2015). Ethics, Trust and Auditing Conceptualizing a Tripartite Framework. www.pwc.com, (2015). How to close the expectation gap related to fraud prevention? Try enhancing the IA brand.